and Go Green Expo Announce Alignment

Contact: Sandra Levy

562.391.1516 (o); 562.841.2421 (m); and Go Green Expo Announce Alignment to sponsor  Go Green Expo, the nation's leading green event, in LA, NY,  Phil, Atlanta

LOS ANGELES - December 20, 2009 -, the world's largest collection of alternative uses for everyday products, will be a featured sponsor for the 2010 Go Green Expo, it was announced today.  The partnership kicks off at Go Green Expo's first 2010 show, January 22-24 at the Los Angeles Convention Center.  The event features over 250 exhibits, dozens of speakers, and engaging panel discussions.

"This partnership is a great opportunity for Go Green Expo and to reach more green-minded consumers via our national tour and the web," said Bradford Rand, President and CEO of Go Green Expo. “Our customers and exhibitors alike will benefit greatly from the relationship."

"We're very excited to be part of Go Green Expo," commented Ben Goldfarb, President of AltUse, Inc.  "It gives us a chance to showcase AltUse for an audience already looking for new ways to reuse and recycle."

Indeed, enables site visitors to save money, and to help save the environment, by sharing valuable recycle and reuse strategies.  Visitors can search for an AltUse, post their own, vote for their favorites, and share with their friends.  Launching in July 2009, its library already includes thousands of alternative uses for everyday consumer needs, from eliminating rodents with instant potato flakes, to cleaning eyeglasses with vodka.  

"AltUse challenges the notion of marketing products for one specific purpose," Goldfarb explained.  "By providing a valuable platform for consumer goods manufacturers to learn more about their customers, as well as to measure the alternative use potential of specific products, we hope to inspire an increase in manufacturing efficiency and product quality, while cutting down on unnecessary waste."  

Go Green Expo, the brainchild of long-time trade show producer Bradford Rand  and his team, utilizes a ZERO carbon footprint approach to event production.   By inviting companies large and small to showcase efforts to reduce their respecitve carbon footprints, consumers have hands on experiences with "eco-friendly" alternatives to current everyday products and services.

Speakers at the LA event include Ed Begley Jr., Mariel Hemingway and Eric Corey Freed.  The New York event is scheduled for March 19-21, followed by Philadelphia on April 16-18, and Atlanta on May 21-23.

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AltUse® is a registered trademark of AltUse, Inc.