Opportunity Green News - Bike from SF to LA

Opportunity Green Announces 400 Mile “Tour de OG” Bike Ride From SF to LA

Posted on 24. Sep, 2009 by Brent Remby in Events


Opportunity Green is launching a historic supported bike ride from San Francisco to Los Angeles, November 1- 5, 2009 to generate a social media buzz highlighting the green business movement. The Tour de OG will utilize social media platforms such as FacebookTwitter, mobile phone applications, and the blogosphere to engage a global audience, gathering support & community around these cyclists catalyzing positive change.
The Tour de OG is a 400 mile trek along the scenic California coastline. This biking posse of green business influencers & innovators will swing by cutting edge companies & organizations driving sustainability. At the heart of the finish line media and sponsors will join with cyclists to celebrate their considerable accomplishment of completing a 400 mile life changing adventure.
Join the Ride and facilitate the movement to transform business for good by uniting with openminded professionals on a week-long intrepid adventure & networking experience. Inspire and captivate an audience of 500+ riveting conference speakers & attendees.
Join extraordinary visionaries, forward thinkers, creative industry leaders and companies committed to building profitable + sustainable enterprises while solving some of the world’s toughest problems.
Here is what Nick Aster, Founder and Publisher of Triple Pundit has to say about the Tour de OG: “We’re looking to attract business leaders who can walk the walk, or ride the ride as it were. It’s going to be an intense 5 days of riding, brainstorming, exciting conversation and building of momentum. When we get to LA we’re looking forward to sharing our stories from the road and recruiting more folks to do it again next year!”
Riders will be provided:
* Organic Meals, Snacks & Beverages* Campsites & Lodging Accommodations* Promotional Biking & Outerwear Accessories* Special Rider Incentive, Discounted Registration for Opportunity Green Conference – Nov. 7-8 at UCLA
To ride, sponsor or just get involved, please email tour@opportunitygreen.com

AltUse Receives International Coverage from Australia; Gail-on-Tech

Find alternative uses for everyday products

AltUseIt’s very easy to see everyday products in just one context. For instance, most people think of hairspray as just their first line of defence against a bad hair day, but did you know that it can also be used to remove pen and ink marks?
And coffee for most people is just a gratifying beverage that kickstarts their day, but how many of them know that coffee grounds are a good fertiliser for their garden.
If you want to find out how common products already in your house can multitask, head to the AltUse.com site, where you can search by product or use (the home page displays a featured alternative use and the most popular reuse tips by product and use).
All the reuse tips are contributed by the site’s community and, if you join up (it’s free), you can add your own alternative uses for common household products as well as rate the tips of others.
AltUse.com is a great resource for saving money by repurposing and reusing things you already have, which has to be good for the planet as well as your hip pocket. AltUse.com
Source: MakeUseOf.com

The Greenest Big Companies in America - By Daniel McGinn | NEWSWEEK

Published Sep 21, 2009
Read the magazine article dated Sep 28, 2009

When David Roberts was growing up near the oilfields of West Texas in the early 1960s, it never got dark. Back then, oilfields were lit 24/7 by the gas flares used to burn off natural gas, a byproduct of oil drilling. The flares released massive amounts of CO2, and over time, oil companies halted that harmful practice in the U.S. But gas flares remain the norm in the developing world—and today Roberts oversees a team at Marathon Oil that's trying to end the practice. In 2007, Marathon opened a $1.5 billion liquid-natural-gas plant in Equatorial Guinea to capture the natural gas that once went up in smoke. The plant is one factor that helped Marathon, No. 100 in NEWSWEEK's Green Rankings, cut its CO2 emissions by 40 percent between 2004 and 2008—and the plant earns a profit.

It's a small example of how the economic case for going green is becoming more compelling. Economists view environmental damage as a classic "externality"—a cost that impacts society but isn't imposed on producers or consumers. But with scientific consensus that carbon emissions threaten our climate, there's growing political will to curb them, particularly with the global powers set to meet in Copenhagen in December. The Obama administration is pushing for a cap-and-trade system that would turn companies' emissions into a bottom-line cost. Smart companies are working to better understand—and cut—those emissions ahead of new regulations.
The inaugural NEWSWEEK Green Rankings recognizes those efforts. For more than a year, the magazine worked with leading environmental researchers KLD Research & Analytics, Trucost, and CorporateRegister.com to rank the 500 largest U.S. companies based on their actual environmental performance, policies, and reputation.
Ranking companies based on sustainability is a huge challenge. That's largely because comparing environmental performance across industries is a bit like analyzing whether Tiger Woods or LeBron James is the world's greatest athlete—there's an inevitable apples-and-oranges element. Some industries are far dirtier than others: a typical financial-services company exacts a smaller environmental toll than even the best-run utility or mining company. Also, many corporations are secretive about key environmental data, if they track the numbers at all. Even among companies that do report green data, there's no uniform standard, so their numbers often aren't comparable.

Despite those obstacles, we worked hard to design a ranking system that makes sense. More than half of companies' overall Green Scores are based on their environmental policies and reputation, industry-neutral metrics that help even the playing field for companies in carbon-intensive businesses. To overcome limited corporate emissions numbers, NEWSWEEK used data from Trucost, which has created a widely acclaimed system for estimating emissions of companies that fail to provide them. (Note, however, that among our Top 100 best-performing companies, 70 voluntarily disclosed the data.) Over time, we hope NEWSWEEK's rankings will become more precise as more companies begin to report their numbers. "One of the purposes of this is to improve the transparency of corporations…and encourage them to provide an even higher level of disclosure," says Thomas Kuh, KLD's managing director.
Many of the companies that finished in our Top 100 are recognized leaders in sustainability. Intel, No. 4 in NEWSWEEK's ranking, recently launched an initiative in which every employee's annual bonus is tied, in part, to how well the company does in meeting sustainability goals. Wal-Mart, No. 59, recently announced plans to create a Sustainability Index that will help consumers better understand which products sold in its stores are greener than others.
Rankings inevitably provoke controversy—and we welcome that. Our hope is to open a conversation on measuring environmental performance—an essential first step toward improving it. The NEWSWEEK Green Rankings for 2009 on the pages ahead provide a snapshot of companies poised at this most important starting line.
© 2009

Packaging Digest Features AltUse in "Packaging Briefs"

People, services, awards, and announcements

Packaging Digest, 9/23/2009 8:14:00 AM


AltUse.com launches packaging contest with cash prize

AltUse.com is challenging its users to submit alternative uses for packaging, from September 21st - October 2nd. The contest includes all types of packaging materials: e.g. boxes, plastic bottles, glass, etc.

The user who submits the most innovative packaging AltUse will win $250 and will appear on the Home Page The user who submits the most packaging AltUses will receive $100.


AltUse Vendor of the Day - ChicoBag™ Leader in the Upcycle Space

ChicoBag™ is an industry leader in the compact reusable bag movement and a leading innovator of fashionable, lightweight, bags and packs that can be easily stuffed into an integrated pouch. ChicoBag™ offers a wide array of reusable bags that are meant to deliver solutions to every lifestyle. Our commitment to the environment drives us to provide a trusted brand and a portfolio of quality products aimed at helping humanity solve the environmental challenges ahead. Visit www.chicobag.com to learn more about ChicoBag™.

Packaging waste clogging landfill

Packaging waste clogging landfill
By Scott Fields

This country wastes a staggering amount of paper, plastic, and other material on product packaging.  Face it, do you really need that extra sleeve around your to-go coffee cup?  Is the coffee really that hot?   Is it really necessary for small electronic devices to be wrapped in two feet of stiff plastic?  Why do six pieces of fruit need to be housed in containers bigger than shoe boxes?  And while we’re on the subject, what’s the point of shoeboxes at all?

Yes, many consumers conscientiously recycle discarded packaging, but many don’t, sending it to landfill instead.  As a result, it is estimated that 30% of the landfill (http://www.ciwmb.ca.gov/Packaging/) in this country is made-up of packaging waste. In California alone, 22 of 66 million lbs of solid waste generated each year is made up of packaging material.

Europeans have a different idea, as they do with most things when it comes to the environment.  Legislation adopted last month in France requires packaging to be as limited as possible, hitting brands from Chanel to Moet & Chandon. Assuming the law is enforced, it will be illegal to encase a product in anything it doesn’t need for protection as it moves from manufacturer to consumer. At least 27 additional countries have laws which encourage reduced packaging and greater recycling of packaging discards.

The US has no such packaging mandates, and it will no doubt be a long time before this country accepts laws as stringent as those passed in France. Until then, retailers and manufacturers must work together to eliminate and reduce packaging, as well as to design refillable or reusable packages.  Companies such as Terracycle (http://www.terracycle.net/), its premier product a garden fertilizer made from worm excrement and distributed in used water bottles collected by charities across the country, is just one of many businesses with radically divergent views on packaging.

As for the consumer, we must do our part by purchasing products with the least amount of packaging, and avoiding products that are packaged for a single use.  Of course, we must reuse or recycle the packaging we do bring home, reuse the preferable way to go because recycling takes energy.  And when it comes to reuse, that’s where http://www.Altuse.com comes in.

Next week, AltUse is attempting to step up submissions for alternative uses.  Check out the details of the AltUse Packaging Promotion 9/21/2009 on the home page and share whatever ideas you can – the planet needs it.

Scott Fields of www.wordscansell.com is a marketing writer specializing in green messaging. His most recent book ventures include co-writing ‘The Gort Cloud: The Invisible Force Powering Today’s Most Visible Green Brands’ with Richard Seireeni  (2009),  and editing  ‘Curing Infertility: The Incredible Hunyuan Breakthrough’ by Yaron Seidman (2010).